Challenge
Many companies struggle to manage and get the most out of the Wi-Fi they provide for employees and visitors. A common problem is that it is hard to collect data about the customers or visitors using the Wi-Fi, and there is little interaction between the company and the people who connect.
Companies can also find it difficult to monitor and manage user access and keep their Wi-Fi network secure.
Solution
The answer is a social Wi-Fi captive portal: a platform that lets companies offer free Wi-Fi on the condition that users authenticate with a social media account or fill in a short form before they can access the internet.
Results
- Visitor data collection: companies can collect demographic data and preferences of connected visitors and use it for more effective marketing.
- More personal engagement: the captive portal can show messages directly to visitors as they go online, increasing engagement and opportunities to promote products and services.
- Greater brand awareness: the brand can be promoted more creatively and effectively to Wi-Fi users.
- Better security and management: companies can set access policies, monitor network usage, and keep their Wi-Fi secure more efficiently.
With a social Wi-Fi captive portal, the Wi-Fi network becomes a way to increase engagement, collect data on potential customers, and build brand awareness, while improving network security and management.
